AUN-3 โครงสร้างและเนื้อหาของหลักสูตร (Programme Structure and Content)

AUN-1 AUN-2 AUN-3 AUN-4 AUN-5 AUN-6 AUN-7 AUN-8 AUN-9 AUN-10 AUN-11



3.1 The programme content shows a good balance between generic and specialized skills and knowledge.
      Table 3.1 Courses and study plans

Knowledge module



Plan A Plan B1 Plan B2 Plan A Plan B1 Plan B2
Required Basic language and communication theories 9 9 9 23 23 23
Language analysis for professional communication 6 6 6 15 15 15
Research 18 12 9 46 30 23
Elective Public speaking, Translation, Technology and communication, and other courses related to professional workplace communication 6 12 15 15 31 39


39 100

     Since the programme is a master’s degree level, the programme content emphasizes more on specialized skills and knowledge (i.e. Language analysis, Research, and Elective courses). However, the programme still considers basic/generic knowledge essential. The programme accepts students who hold their first degree from any fields. Therefore, the programme realizes that students who are not from the field of English studies may need those basic concepts.
Students in the programme can select their study plan. Plan A highly concentrates on research. This mean plan A students is required to conduct an in-depth research study, 12-credit Thesis and one publication. Plan B1 students have less emphasis on research than Plan A students. They are required to write a small-scale research report, 6-credit research project. Plan B2 students are required to conduct an independent study, 3 credits. This plan is to help students shorten their time of writing a report. However, it does not mean that they produce a low-quality research study. The final product of the 3-credit study is a research paper. Mostly, research papers produced by Plan B2 students succeed in publication.

3.2 The programme reflects the vision and mission of the university.

     University’s Vision

  • Committed to the Search for Knowledge
  • Determined to be at the Forefront of Technology and Research
  • Maintaining the Development of Accomplished and Proficient Graduates
  • Endeavouring for Success and Honour for Our Community
  • Striving to Become a World-Class University

     University’s Mission

  • to develop its personnel to be capable of learning, and to develop its students to be the best academically, to have virtue, morality and work ethics,
  • to develop the educational systems, educational quality assurance systems, learning systems and continuous quality management systems, and
  • to conduct research and to utilize the findings to formulate knowledge and develop the Thai community

     The programme reflects the vision and mission of the university in that we aim at producing unique and outstanding graduates. We share the same vision as the university that doing research is important for the search for new knowledge and life-long learning and self-development. As mentioned above, the programme encourage students to conduct high quality research that is publishable.

3.3 The contributions made by each course to achieve the learning outcomes is clear.

     The courses in the programme are carefully planned in order to serve the learning outcomes. All the courses are planned to direct the students to achieve the goal of the programme. We know that all the learning outcomes cannot be met in only one course. In fact, we see the core courses as pieces of a jigsaw. To complete a perfect picture, clear contributions of the jigsaw pieces are necessary.

Table 3.3  Contributions of the core courses and expected learning outcomes

Core Courses

Learning outcomes

1 2 3 4 5 6
Academic Reading / /
Academic Writing / / / /
Principles of Communication and Language use / / / /
English as an International Language / / / /
Intercultural Communication / / /
Research methods in Communication / /
Spoken Discourse for Professional Communication / / /
Written Discourse for Professional Communication / /
Contemporary Issues in Professional Communication / / /
Independent Study/Research Project/Thesis / / / / / /

3.4 The programme is coherent and all subjects and courses have been integrated.

    All the courses are designed to produce graduates who are skillful English communicators in professional and international communication. We start the first semester with basic English course and communication theories. After students have gained their fundamental concepts, they then learn more specialized courses. This means those specialized courses require some prerequisite courses. Thus, students need to integrate the basic knowledge to acquire the more specialized one.

3.5 The programme shows breadth and depth.

    The programme curriculum starts from basic knowledge to broaden the students’ ground. Then, it gets to a more in-depth specialized courses until they start doing their own research study.

3.6 The programme clearly shows the basic courses, intermediate courses, specialized courses, and the final project, thesis or dissertation

     There are three main basic courses for language and communication. The intermediate courses are those in the categories of language analysis and language theories. Then after the students have gained enough related knowledge, they learn more on research related courses. Then they conduct their research study on the topic/area that they are interested in.

3.7 The programme content is up-to-date

     It is a regulation that the curriculum must be revised in every 5 five years to keep the content up-to-date. More than that, it is a requirement of the programme that all the reading materials of every course must not be too old. Classic readings, even though they were published long ago, can be included. However, there should be a good combination of old and new readings.
Furthermore, the teaching of every course requires students to do their term project. So, students must find their own extra readings which are mostly recent research papers related to the topic of their project.